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Currie Electric BIkes is bought by Accell G...

Feb 20, 20121 Comment

February, 2012 Those who have been patiently plugging away at E-bike sales in the U.S. now hope Dutch juggernaut Accell Group’s entry into the market

Business Schools Teach Marketing Plans for ...

Feb 20, 20123 Comments

February, 2012 It’s a marketer’s dream: a product that frees consumers from rising gas prices and gridlocked traffic while cutting commuting costs. That’s why two

Optibike 1100r Debuts at Pikes Peak Race

Dec 26, 20112 Comments

I met the marketing director of  Optibike  Craig Taber on a spring morning of 2011. I had owned the 800r optibike and was not entirely